Your blueprint for landing new CPG clients

Walk away with a custom plan built on your numbers, your market, and how CPG brands actually buy from service providers like you.

Get your Rev Roadmap
Get your Rev Roadmap

How it works

Step 1: Rev Roadmap call

We walk through your business, how you're getting clients now, and how your offer is positioned to CPG brands.

Step 2: Your custom Rev Roadmap

Within two business days, you receive a detailed document covering your new outbound strategy, messaging and targeting built around how your CPG clients buy, competitor positioning research, example ads with copy and images, and customized landing page design to maximize your lead capture and quality.

A system to land new CPG clients every month

You've probably run ads, tested cold outreach, maybe even hired an agency. Some of it worked, but none of it was repeatable. CPG brands evaluate service providers differently than other industries. They respond to specific language, move on specific timelines, and care about things a generalist agency will never understand. We know because we've been on the brand side.

A deliverable you can act on

Your Rev Roadmap covers your outbound strategy, messaging and targeting built around how CPG brands buy, revenue projections based on your actual numbers, competitor positioning research, example ads with copy and images, and concrete landing page design notes for lead capture and quality.

Built by CPG experts, not a generalist agency

We only do one thing: help B2B service businesses land new CPG clients. No one else specializes in this.

Our team has been on the brand side. We've sat across the table from buyers, distributors, and retail partners. We know how CPG brands evaluate service providers, what gets their attention, and what makes them say yes.

Get your Rev Roadmap
Get your Rev Roadmap

Who this is for

3PLs, packaging designers, food brokers, fractional CFOs, compliance consultants, co-manufacturers, and anyone who serves CPG brands and wants a more predictable way to land new clients.

You're have product market fit and you're ready to make client acquisition a repeatable part of how you grow.

FAQs

  • Most outbound for CPG service businesses fails because it's built by generalists who don't understand how CPG brands evaluate and buy. We work exclusively with service businesses selling to CPG brands. It's all we do, every day. Your Rev Roadmap is built on that experience, not a generalist playbook.

  • Within two business days of the call.

  • Absolutely. A lot of clients do. The deliverable is designed to be actionable whether you run with it on your own, hand it to your team, or have us build it out for you.

  • A 60-minute strategy call and a detailed Rev Roadmap covering your outbound strategy, messaging direction, competitor research, example ads, landing page guidance, and revenue projections. Everything you need to begin winning more CPG clients.

Your fastest path to new CPG clients

It starts with a 60 minute call where we dig into your business, your positioning, and what’s working. From there, we build your Rev Roadmap:

  • An outbound strategy built for your space — the channels, timing, and approach to get in front of the CPG brands you want to work with

  • Messaging that earns attention — positioning that makes CPG buyers stop, read, and respond

  • Your competitive edge, sharpened — what makes your offering the obvious choice

  • Ads you can run this week — example creative with copy and images, ready to launch

  • A landing page designed to land clients — so the traffic you drive turns into paying work

  • 30 days of post-call support — direct email access when questions come up as you execute

Trusted by brands

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What they say

  • "Road to Rev gave me the tools to find the balance between automation and genuine quality leads. Clear, practical, no fluff — just systems that actually work. Highly recommend for any founder trying to grow smart."

    - Chris Buckley

    Founder @ Buckley Creative

  • "Road to Rev brought clarity and structure to our growth strategy at a critical stage for our business. Their guidance helped us align our offers and priorities with the right next steps to scale Kaizen Learning Services with confidence."

    -Jorge Objio

    CEO @ Kaizen Learning Services

  • "Troy was awesome to work with and made a huge impact on Seated's business. If you are looking for someone to come in and add value, Troy is your guy. I would absolutely love to work with him again in the future."

    -Brice Gumpel

    CEO & Co-Founder @ Seated

  • “I really enjoyed working with Troy, from the intro call all the way to the project deliverables. He was very clear with his communications, efficient, and informative! Best of all, we saw results immediately and are still seeing the results from his work. If you are a founder new to CPG, I would highly recommend working with Road to Rev.”

    - Wesley Holloway

    Co-Founder @ Benevolent Bakery

  • "Troy (owner of Road to Rev) is a very uniquely qualified advisor whom we have trusted with his feedback. Most advisors will push you to expensive or worthless ideas that produce little results. With Troy, you'll get quality, unbiased advice for product launch and growth, and someone we'd recommend to any other company."

    - Casey Allred

    CEO @ Eternal Life Elixir

  • “Troy has been an exceptional asset to our CPG brand. His guidance is knowledgeable, strategic, and refreshingly direct while always staying aligned with our goals. He has a strong ability to quickly assess what matters most and cut through the noise, which has helped me clarify our focus, and take clear, confident action.”

    - Michelle Houston

    Founder @ To Be Honest

  • "Troy has the best advice and guidance for anyone new to the CPG industry. He is easy to work with and always brings a strategic brain, and "calm-in-the-chaos" energy. Highly recommend to any founder needing real-world ops insight into the beverage space."

    -Parker Papaccio

    Founder @ SIPPL Mixology

  • "Working with Troy was a great experience! As a founder building a CPG brand, his insights on strategy, growth, and the industry were very helpful. He brings a lot of experience and gives practical advice you can actually implement."

    - Alana Barrera

    Founder @ Rooted

  • "Troy has provided invaluable insights as I navigate the launch of my ecommerce brand. He has deep operational expertise to draw from and takes the time to truly understand the unique challenges I’m facing. I appreciate his pragmatic approach and ability to distill complex problems into a clear tactical roadmap."

    -Leland Fidler

    Founder @ Snappy Puzzles

  • "I had such a fantastic experience working with Troy. He is a professional with great experience and profound knowledge. His ability to work around complex issues was incredible. Very reliable and forward-thinking, glad I was able to work with such a talented and inspiring person."

    -Ronel Vargas

    Senior Manager @ Hire Horatio CX

  • “Troy is an awesome resource for any CPG founders trying to figure out what to do and how to do it well. If you're trying to find someone to provide day one value and clarity for your CPG, give him a connect.”

    - Darshan Raju
    Founder @ Super Fluid

  • “We've had a very fruitful partnership with Road to Rev, and I only have positive feedback for the owner Troy. His insights have generated significant revenue for our brand and I highly recommend partnering with him if you need assistance with any marketing endeavors, strategy, branding, and ads/creatives.”

    - Klejdi Banka

    Founder @ Toka