Cold outreach breakdowns, positioning tips, and strategies for winning new CPG business.
September 20, 2026
Amazon Prime Big Deal Days runs October 6-7, 2026. The weeks around it are a high-intent window to reach CPG brands on Amazon. Here is how to work it.
August 10, 2026
CPG acquisitions are running hot in 2026, and the window from emerging brand to acquisition target is collapsing. Here is what it means for service businesses.
August 6, 2026
The Shopify agency market is crowded and retainer-pressured. Here is the outbound playbook for reaching brands when their storefront becomes a priority.
August 1, 2026
Most service founders never calculate what a client is worth, so they underinvest in winning new ones. Here is the simple math on value, spend, and payback.
July 29, 2026
GLP-1 has moved from a health headline to a demand shift that is changing which CPG brands grow. For service businesses, that is a targeting signal to act on.
July 28, 2026
The Amazon agency market is crowded and fee-compressed. Here is the outbound playbook for reaching CPG brands the moment Amazon becomes their priority.
July 26, 2026
A booked meeting is a starting line, not a finish line. Here is how to run a discovery call that turns qualified interest into signed clients, not maybes.
July 21, 2026
Referrals should not be your only channel, or left to chance. Here is how to turn word of mouth into a system that produces introductions on a schedule.
July 15, 2026
Newtopia Now runs August 18-20 in Denver, and the highest-intent weeks to reach its exhibitors come before the show. Here is how to run the pre-show window.
July 13, 2026
The 70th Summer Fancy Food Show wrapped with 2,500 exhibiting brands. For CPG service businesses, the two-week post-show follow-up window is where deals start.
July 6, 2026
3PLs compete in a crowded, commoditized market. Here is how a logistics provider builds a predictable pipeline of CPG clients instead of chasing RFPs.
July 2, 2026
Most replies come from the follow-up, not the first email. Here is how many to send, how to space them, and what each should say to earn a response.
June 29, 2026
Choosing a lead generation partner is high-stakes. These are the questions that separate an agency that books real meetings from one that just sends volume.
June 26, 2026
LinkedIn Sales Navigator is the most current database of CPG decision-makers. Here is a filter-by-filter walkthrough for building a targeted prospect list.
June 23, 2026
Inbound compounds over years. Outbound produces meetings in weeks. For a B2B service business that needs pipeline now, here is how the two compare.
June 22, 2026
Most outbound programs produce activity without producing clarity. These are the metrics that tell you what is happening and what to change.
June 19, 2026
Referrals and inbound only take a service business so far. Here is the outbound playbook for landing CPG brand clients on a predictable schedule.
June 15, 2026
LinkedIn is one of the most underused channels for B2B service businesses selling to CPG brands. Most people use it wrong. Here is how to use it right.
June 12, 2026
A plain explanation of B2B appointment setting: how the process works, what it costs to run in house or outsource, and when each option makes sense.
June 8, 2026
Most cold emails fail before the prospect reads the first sentence. Here is what separates the ones that get replies from the ones that disappear.
June 5, 2026
The best B2B cold calling scripts give you a structure to hit, not words to read. Here is a framework for openers, value, and the ask that books meetings.
June 1, 2026
Reaching one contact at a CPG brand is a fragile position. Multi-threading your outreach across roles is what separates a stalled deal from a moving one.
May 29, 2026
Most cold email templates fail because they are generic. Here are CPG-specific templates, with teardowns of why each line earns replies from brand operators.
May 25, 2026
Outbound is only as good as the list it runs on. Most service businesses either buy bad data or build lists too slowly. Here is how to do it right.
May 22, 2026
AI can write a cold email in seconds, but does it get replies? Here is what the 2026 data shows, and how to use AI without becoming the noise.
May 18, 2026
The CPG trade show calendar is a public roadmap to when your prospects are most open to new conversations, and most service businesses ignore it entirely.
May 15, 2026
Most cold calls stall on the same objections. Here are the eight you will hear most when calling CPG brands, and a calm, specific way to respond to each.
May 11, 2026
The person who controls vendor decisions at a $3M CPG brand is not the one who controls them at a $30M brand, and targeting the wrong contact stalls outreach.
May 8, 2026
The prospects who went quiet are not dead. Here is how to re-engage cold leads with a sequence that revives old conversations without being annoying.
May 4, 2026
Most outbound sequences fail because they are too short, too generic, or treat every channel the same. Here is what an effective CPG sequence looks like.
May 1, 2026
Founder-led sales is an advantage early and a ceiling later. Here is how to know when to stop doing outbound yourself and hand it off the right way.
April 27, 2026
Not every CPG brand on your prospect list is equally ready to engage. These six signals tell you which ones are actively in a buying window right now.
April 24, 2026
No case studies yet? You can still win clients. Here is how to build credibility with a sharp niche, borrowed proof, and a risk-reversed offer.
April 20, 2026
Founders price an in-house sales rep on salary alone. The real cost is far higher, and it changes how it compares to outsourced outbound for a CPG pipeline.
April 13, 2026
How many touchpoints does it take to book a B2B meeting in 2026? The number keeps climbing, and most salespeople quit long before they reach it.
April 6, 2026
Every few years someone declares cold calling dead. The data keeps disagreeing, and for CPG outbound it is quietly making a comeback. Here is why.
March 30, 2026
Nobody sends physical mail anymore, and that is exactly why it works. Here is why direct mail is outperforming digital in B2B outreach to CPG brands.
March 23, 2026
Most service businesses underestimate the size of the CPG market they sell into, and it shapes everything from pricing to how hard they chase new clients.
March 16, 2026
Referrals are the highest-quality leads most service businesses ever receive. They are also one of the most dangerous things to build a growth strategy around.
March 9, 2026
Every sales tool on the market right now is promising the same thing. More outreach, less effort, lower cost. For CPG, it's different.
March 2, 2026
Marketing services and client acquisition are solving two different problems. Understanding the difference can help you invest in the right one.
February 23, 2026
Most service business founders do not have a revenue problem, they have a systems problem. Here is what revenue infrastructure means and why it drives growth.
February 22, 2026
A strong month arrives, then momentum slows, then you are chasing work again. Here is why small business revenue feels so inconsistent, and how to fix it.
February 7, 2026
One of the first questions almost every ecommerce founder asks is whether their conversion rate is good. The answer depends on context.
January 30, 2026
Most small businesses do not struggle to generate revenue, they struggle to predict it. Here is how to build a sales pipeline that makes growth repeatable.
January 19, 2026
If 2025 was about surviving volatility, 2026 is about discipline. Growth-at-all-costs is over. Here is what changes for how CPG brands grow this year.
November 11, 2025
Most founders understand that urgency increases conversions. Few know how to create it without conditioning customers to anticipate future sales.
October 14, 2025
When someone lands on your site, you have about seven seconds to earn their attention or lose it. Here is what visitors really see, and how to pass the test.
September 13, 2025
Most founders assume Google Ads is the obvious starting point. For emerging CPG brands, Meta almost always outperforms Google early on. Here is why.
September 7, 2025
Faire and Airgoods are two of the most talked-about wholesale platforms for emerging CPG brands. Here is how they compare and which one fits your goals.
September 4, 2025
Early-stage brands on Shopify often assume growth requires more traffic. Most brands lose revenue from existing visitors.
September 1, 2025
Learn how to scale your consumer product brand without investors using proven systems for pricing, order value, and repeat sales.
August 26, 2025
Proven ways to increase average order value on Shopify using bundles, upsells, and repeat-purchase systems, so every order grows without more ad spend.