Cold outreach breakdowns, positioning tips, and strategies for winning new CPG business.
August 6, 2026
The Shopify agency market is crowded and retainer-pressured. Here is the outbound playbook for reaching brands the moment their storefront becomes a priority, and winning the account with store-and-growth fluency instead of a rate.
August 1, 2026
Most service founders never calculate what a client is worth, so they underinvest in winning new ones. Here is the simple math: lifetime value, what you can afford to spend to acquire a client, and how fast it pays back.
July 29, 2026
GLP-1 has moved from a health headline to a demand shift that is quietly changing which CPG brands grow. For service businesses selling to those brands, that is a targeting signal worth acting on now.
July 28, 2026
The Amazon agency market is crowded and fee-compressed. Here is the outbound playbook for reaching CPG brands the moment Amazon becomes a priority, and winning the account with fluency instead of a race-to-the-bottom rate.
July 26, 2026
A booked meeting is a starting line, not a finish line. Here is how to run the discovery call that follows, so qualified interest turns into signed clients instead of polite maybes.
July 21, 2026
Referrals should not be your only growth channel, but they should not be left to chance either. Here is how to turn word of mouth into a system that produces introductions on a schedule.
July 15, 2026
Newtopia Now runs August 18-20 in Denver, and the highest-intent weeks to reach its exhibitors start now. Here is how to run the pre-show window for the natural products industry's late-summer anchor.
July 13, 2026
The 70th Summer Fancy Food Show wrapped on June 30 with 2,500 exhibiting brands. For CPG service businesses, the post-show follow-up window is open right now, and it is closing fast.
July 6, 2026
Third-party logistics providers compete in a crowded, commoditized market. Here is how a 3PL builds a predictable pipeline of CPG brand clients instead of waiting on RFPs and referrals.
July 2, 2026
Most replies come from the follow-up, not the first email. Here is how many follow-ups to send, how to space them, and what each one should say to earn a response.
June 29, 2026
Choosing a lead generation partner is a high-stakes decision. These are the questions that separate an agency that books real meetings from one that just sends volume.
June 26, 2026
LinkedIn Sales Navigator is the most current database of CPG decision-makers available. Here is a filter-by-filter walkthrough for building a targeted prospect list.
June 23, 2026
Inbound compounds over years. Outbound produces meetings in weeks. For a B2B service business that needs pipeline now, here is how the two compare and when to use each.
June 22, 2026
Most outbound programs produce activity without producing clarity. These are the metrics that tell you what is happening and what to change.
June 19, 2026
Referrals and inbound only take a service business so far. Here is the outbound playbook for landing CPG brand clients on a predictable schedule.
June 15, 2026
LinkedIn is one of the most underused channels for B2B service businesses selling to CPG brands. Most people use it wrong. Here is how to use it right.
June 12, 2026
A plain explanation of B2B appointment setting: how the process works, what it costs to run in house or outsource, and when each option makes sense.
June 8, 2026
Most cold emails fail before the prospect reads the first sentence. Here is what separates the ones that get replies from the ones that disappear.
June 5, 2026
The best B2B cold calling scripts give you a structure to hit, not words to read. Here is a framework for openers, value, and the ask that books meetings.
June 1, 2026
Reaching one contact at a CPG brand is a fragile position. Multi-threading your outreach across roles is what separates a stalled deal from a moving one.
May 29, 2026
Most cold email templates fail because they are generic. Here are CPG-specific templates, with teardowns of why each line works, that earn replies from brand operators.
May 25, 2026
Outbound is only as good as the list it runs on. Most service businesses either buy bad data or build lists too slowly. Here is how to do it right.
May 22, 2026
AI can write a cold email in seconds, but does it get replies? Here is what the 2026 data shows about AI versus human outreach, and how to use AI without becoming the noise.
May 18, 2026
The CPG trade show calendar is a publicly available roadmap to when your prospects are most open to new conversations. Most service businesses ignore it entirely.
May 15, 2026
Most cold calls stall on the same handful of objections. Here are the eight you will hear most when calling CPG brands, and a calm, specific way to respond to each.
May 11, 2026
The person who controls vendor decisions at a $3M CPG brand is not the same person who controls them at a $30M brand. Targeting the wrong contact is the most common reason outreach goes nowhere.
May 8, 2026
The prospects who went quiet are not dead. Here is how to re-engage cold leads with a reactivation sequence that revives old conversations without being annoying.
May 4, 2026
Most outbound sequences fail not because the offer is wrong, but because the sequence is too short, too generic, or treats every channel the same. Here is what an effective one looks like.
May 1, 2026
Founder-led sales is an advantage early and a ceiling later. Here is how to know when to stop doing outbound yourself and hand it off without losing what made it work.
April 27, 2026
Not every CPG brand on your prospect list is equally ready to engage. These six signals tell you which ones are actively in a buying window right now.
April 24, 2026
No case studies yet? You can still win clients. Here is how to build credibility with no testimonials, using a sharp niche, borrowed proof, and a risk-reversed offer.
April 20, 2026
Most founders estimate the cost of hiring an in-house SDR based on salary alone. The real number is significantly higher, and the comparison to outsourced outbound looks very different once the full cost is on the table.
April 13, 2026
The research on this question has been remarkably consistent across multiple studies. The number keeps going up, and most salespeople quit long before they reach it.
April 6, 2026
Every few years someone publishes a piece declaring cold calling officially dead. The data keeps disagreeing.
March 30, 2026
Nobody sends physical mail anymore. That is exactly why it works.
March 23, 2026
Most service businesses underestimate the size of the market they are selling into. That underestimation shapes everything from their pricing to how aggressively they pursue new clients.
March 16, 2026
Referrals are the highest-quality leads most service businesses ever receive. They are also one of the most dangerous things to build a growth strategy around.
March 9, 2026
Every sales tool on the market right now is promising the same thing. More outreach, less effort, lower cost. For CPG, it's different.
March 2, 2026
Marketing services and client acquisition are solving two different problems. Understanding the difference can help you invest in the right one.
February 23, 2026
A majority of service business founders don't have a revenue problem. They have a systems problem.
February 22, 2026
Most small business owners have experienced the same cycle. A strong month arrives. Then momentum slows. Here's why.
February 7, 2026
One of the first questions almost every ecommerce founder asks is whether their conversion rate is good. The answer depends on context.
January 30, 2026
Most small businesses do not struggle to generate revenue. They struggle to predict it.
January 19, 2026
If 2025 was about surviving volatility, 2026 will be about discipline. Growth-at-all-costs strategies no longer work.
November 11, 2025
Most founders understand that urgency increases conversions. Few know how to create it without conditioning customers to anticipate future sales.
October 14, 2025
When someone lands on your site for the first time, you have about seven seconds to earn their attention or lose it.
September 13, 2025
Most new founders assume Google Ads is the obvious starting point for growth. For emerging CPG brands, Meta Ads almost always outperform Google in the early stages.
September 7, 2025
Two of the most talked about wholesale platforms for emerging CPG brands. Here's how they compare.
September 4, 2025
Early-stage brands on Shopify often assume growth requires more traffic. Most brands lose revenue from existing visitors.
September 1, 2025
Learn how to scale your consumer product brand without investors using proven systems for pricing, order value, and repeat sales.
August 26, 2025
Learn proven ways to increase average order value on Shopify using bundles, upsells, and repeat purchase systems.