A predictable flow of CPG clients on autopilot

Fractional SDR & lead gen for service businesses selling to CPG brands. US based. We speak CPG.

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Trusted by owners

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Great delivery deserves more new revenue

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Most service businesses in CPG grow through referrals and relationships. That works, until the referrals slow down, conferences get expensive, and you realize no one on your team is dedicated to opening new doors. You need someone who understands your buyers running outbound, working your prospect list, and putting qualified meetings on your calendar every week. That's what we do.

How we work

Step 1. Discovery call

We learn your business, your ideal CPG clients, and the competitive landscape you're selling into. From there, we map the outbound strategy most likely to fill your calendar with qualified meetings.

Step 2. System build

Over two weeks, we build your lead lists, write your email sequences, configure your sending infrastructure, develop your call scripts, and set up your live reporting dashboard. Your SDR is trained and ready to launch.

Step 3. Outbound execution

Our team takes over your prospecting. Cold calls, email follow-ups, LinkedIn outreach, and inbound lead qualification. New meetings show up on your calendar. You focus on delivery.

Book a discovery call

We deliver results

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“I really enjoyed working with Troy, from the intro call all the way to the project deliverables. He was very clear with his communications, efficient, and informative! Best of all, we saw results immediately and are still seeing the results from his work. Anyone starting, leading, and growing a company can certainly find value in working with Road to Rev.”

- Wesley Holloway, Co-Founder @ Benevolent Bakery

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Troy, Founder of Road to Rev

We are CPG experts

Early in my career, I helped scale an unknown brand from zero to millions in revenue in under 12 months. I went on to found and exit the first mood boosting non-alc beer brand in the US. I know how CPG brands evaluate service providers, what gets their attention, and what makes them say yes.

After years on the brand side, I saw exactly what makes service providers win (and lose) CPG business. I built Road to Rev to give those providers the systems to show up the right way and close more deals.

Ready for a steady flow of new CPG clients?

Book a call and we'll map out the right outbound system for your business.

Book a discovery call

We help service businesses land CPG clients every day. Sign up for cold outreach breakdowns, positioning tips, and strategies for winning new business.