We help founders generate profitable growth for emerging CPG brands.

We remove guesswork from early growth decisions so founders know what to do next, when to spend, and what to ignore.

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Cash flow focused

CPG founders are flooded with vanity metrics and sales pitches from agencies focused only on locking them into retainers. We cut through the nonsense and take a systematic approach to improving the three numbers that matter most: customer count, purchase frequency, and average order value.

Those are the numbers that turn “growth” into real cash flow.

How founders work with us

Step 1. Growth roadmap call

We review your current constraints and brand specific opportunities to shape a growth engine recommendation that’s built to capitalize on what will have the highest impact now, without investing in the wrong things too early.

Step 2. Build the growth engine

We take the roadmap and turn it into reality. The growth engine is applied to your brand’s voice, goals, and constraints so it fits how you sell, how your customers buy, and how your business actually makes money.

Step 3. Ongoing operations

Scaling up doesn’t happen on autopilot. You can execute the ongoing growth initiatives we set up internally, or you can leverage our experience to carry them forward so you can stay focused on other areas of the business.

Our work is designed to increase revenue by focusing on the levers compound sales over time.

Learn how it works

Trusted by founders

Testimonials

  • “I really enjoyed working with Troy, from the intro call all the way to the project deliverables. He was very clear with his communications, efficient, and informative! Best of all, we saw results immediately and are still seeing the results from his work. If you are a founder new to CPG, I would highly recommend working with Road To Rev.”

    - Wesley Holloway

    Co-Founder @ Benevolent Bakery

  • "Troy has the best advice and guidance for anyone new to the CPG industry. He is easy to work with and always brings a strategic brain, and "calm-in-the-chaos" energy. Highly recommend to any founder needing real-world ops insight into the beverage space."

    -Parker Papaccio

    Founder @ SIPPL Mixology

  • "Troy has provided invaluable insights as I navigate the launch of my ecommerce brand. He has deep operational expertise to draw from and takes the time to truly understand the unique challenges I’m facing. I appreciate his pragmatic approach and ability to distill complex problems into a clear tactical roadmap."

    -Leland Fidler

    Founder @ Snappy Puzzles

  • “Troy is an awesome resource for any CPG founders trying to figure out what to do and how to do it well. If you're trying to find someone to provide day one value and clarity for your CPG, give him a connect.”

    - Darshan Raju
    Founder @ Super Fluid

  • "Troy was awesome to work with and made a huge impact on Seated's business. If you are looking for someone to come in and add value, Troy is your guy. I would absolutely love to work with him again in the future."

    -Brice Gumpel

    CEO & Co-Founder @ Seated

  • "I had such a fantastic experience working with Troy. He is a professional with great experience and profound knowledge. His ability to work around complex issues was incredible. Very reliable and forward-thinking, glad I was able to work with such a talented and inspiring person."

    -Ronel Vargas

    Senior Manager @ Hire Horatio CX

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Troy, Founder @ Road To Rev

CPG founder led

I know firsthand how hard it is to build a profitable consumer product brand. I founded and ultimately successfully exited the first mood boosting non-alc beer brand in the US and have now worked with dozens of other CPG founders on effectively and sustainably scaling up their businesses.

Through it all, I’ve learned the brands that win are the ones that focus on providing an amazing customer experience and understand the specific levers that generate revenue.

Who we’re a fit for, and who we aren’t

Road To Rev is a fit for solo founders and small teams building emerging CPG brands who want experienced direction, disciplined execution, and steady progress toward profitability that compounds month over month.

We’re not a fit for founders looking for hacks, shortcuts, or an agency to “just run ads.”

See if my brand is a fit