Pirawna: 7 qualified leads in the first 30 days for a top Amazon agency

The business

Pirawna is one of the most capable Amazon agencies in the market. They manage over $5 billion in Amazon revenue across more than 100 brands, average 10x sales growth for the brands they take on, and have guided 42 client exits over $10 million.

Their edge is an aggressive, competitor-aware approach to marketplace growth that consistently delivers for the brands they take on.

The goal

Pirawna runs its own outbound and knows how to win new brand clients. The goal here was to scale that growth even faster.

Rather than pull their team off the work they do best, they chose to bring in a specialist partner to run an additional client acquisition channel alongside their own, feeding more qualified conversations with established CPG brands on Amazon into the top of their pipeline.

The approach

We built a dedicated client acquisition system aimed squarely at established CPG brands on Amazon, the exact profile Pirawna grows best, and ran it alongside their own team's efforts.

Built around their ideal client

Every part of the system was tuned to one kind of company, established CPG brands already selling on Amazon, so the pipeline stayed full of the right conversations instead of volume for its own sake.

Qualified, then handed off

We captured interest, filtered it down to the leads that genuinely fit Pirawna's ideal client, and handed those qualified conversations straight to their team to run with.

The takeaway

In the first 30 days, the system produced 7 qualified leads, all established CPG brands on Amazon that fit Pirawna's profile, delivered to their team to pursue. For an agency that already grows fast, it added a new stream of qualified opportunities on top of everything they were already doing, and the partnership continues today.