Road to Rev runs ongoing outbound sales for B2B companies selling into the consumer packaged goods industry. "Consumer packaged goods" covers the brands you find on shelves and in carts, including food, beverage, supplements, personal care, and household products.
We are growing quickly and hiring our first Content Creator and Strategist to build Road to Rev's presence on camera and across social, while helping shape creative for our clients.
What you will do
You own Road to Rev's content end to end. You decide which ideas we pursue and which formats we test, then plan, script, film, edit, and publish, keeping new content going out every day.
You will be a big part of that content on camera, appearing alongside our founder and others on the team. You are comfortable carrying a video on your own energy and point of view, and you will have direct access to our team and to select clients for interviews, turning real outbound wins and the questions buyers ask into content that earns trust with serious businesses.
Our audience is the companies that help CPG brands grow, including Amazon agencies, branding agencies, and the warehouses that store and ship their products. You build Road to Rev's content voice from the ground up, keeping it polished and credible while giving it a strong personality and a clear point of view.
Road to Rev's channels are the heart of the role, but some of your week goes to client brands too, supporting their social content and occasionally sharpening a cold email.
Day to day
- Owning Road to Rev's content, including the topics and formats we focus on.
- Keeping new content going out every day, and owning the calendar that keeps it consistent.
- Planning, scripting, filming, and editing short-form video for LinkedIn first, followed by YouTube and Instagram.
- Appearing on camera alongside our founder and team, and interviewing operators, clients, and teammates.
- Designing the graphics, carousels, and thumbnails that go with the content.
- Occasionally supporting client brands, from a social post to a cold email.
What you get
- A channel to build. You are our first content hire, so you set the direction and define the voice from day one, with our founder as a partner on the big decisions.
- Work that reaches decision-makers. Your content lands in front of founders and executives, and you will see it start real conversations.
- Range across brands. Between our channels and client accounts, you build a portfolio that spans B2B and consumer brands.
- Direct access. You work alongside the founder every day on how the company shows up in the market.
Compensation and benefits
This role pays a $65,000 base salary. We also offer fully remote work, unlimited paid time off, a company sponsored 401(k), and health insurance.
What we are looking for
- You must be living and working full-time in the United States.
- Available during Central time business hours.
- One to two years creating short-form video content, whether in-house, at an agency, or on your own channels.
- Comfortable and natural on camera. You enjoy being in front of the lens and can hold an audience's attention.
- Hands-on production skills. You shoot and edit video without needing a team behind you.
- Strong writing in your own voice. You can write scripts and captions that sound human, and AI copy and paste will not work here. Comfort sharpening client copy like cold email is a plus.
- Relentless on deadlines. You ship on schedule, every time, and you never need to be chased. A missed deliverable is not a thing that happens to you.
Who does well here
This role is built for an operator who wants to own a channel and make it impossible to ignore. We publish every day, and that only works if you own your calendar, hold your own deadlines, and treat a flat week as a problem to solve.
By 30 days in, you are publishing daily and you know what our audience responds to.
We take the work seriously and enjoy doing it. The team is capable, and everyone here is easy to work with. If that sounds like where you do your best work, we would like to meet you.