Road to Rev runs ongoing outbound sales for B2B companies selling into the consumer packaged goods industry. "Consumer packaged goods" covers the brands you find on shelves and in carts, including food, beverage, supplements, personal care, and household products.
We are growing quickly and hiring a Content Creator to build Road to Rev's presence on camera and across social, and to support creative work for our clients. This is a remote role working Central time business hours.
What you will do
You will own Road to Rev's content strategy and bring it to life on camera. You will decide which ideas we pursue and which formats we test, then plan, film, edit, and publish the content yourself.
Our audience is the companies that help CPG brands grow, including Amazon agencies, branding agencies, and the warehouses that store and ship their products. You will build Road to Rev's content voice from the ground up, keeping it polished and professional while giving it a strong personality and a clear point of view.
You will also bring creative direction to social content for client brands, working with each client to match their voice and goals. Your week will move between Road to Rev's channels and client accounts.
Day to day
- Setting the direction for Road to Rev's content, including the topics and formats we focus on.
- Testing new ideas and formats, and deciding what to keep based on how our audience responds.
- Planning, scripting, filming, and editing short-form video for LinkedIn first, followed by YouTube and Instagram.
- Appearing on camera to share what we see working in outbound, and interviewing operators, clients, and our team.
- Designing graphics, carousels, and thumbnails in Canva.
- Working with our founder and sales team to turn client wins and prospect questions into content.
What you get
- Creative freedom. You set the direction for Road to Rev's content and have room to try new ideas, with our founder as a partner on the big decisions.
- Work that reaches decision-makers. Your content lands in front of founders and executives, and you will see it start real conversations.
- Range across brands. Between our channels and client accounts, you build a portfolio that spans B2B and consumer brands.
- Direct access. You work alongside the founder every day on how the company shows up in the market.
Compensation and benefits
This role pays a $55,000 base salary.
We also offer fully remote work, unlimited paid time off, a company sponsored 401(k), and health insurance.
What we are looking for
- You must be living and working full-time in the United States.
- One to two years creating short-form video content, whether in-house, at an agency, or on your own channels.
- Ease on camera. You talk into a lens the way you would talk to someone across the table.
- Hands-on production skills. You shoot and edit video without needing a team behind you.
- Writing in your own voice. Our audience reads every caption and script, and AI-generated copy and paste will not work for this role.
- Organization across several accounts. You can keep Road to Rev and client calendars moving in the same week without dropping either.
Who does well here
You notice which video sparked a reply from a VP and which one fell flat, and you make the next one better without waiting to be asked. You take pride in content that starts conversations with the right people.
By 30 days in, you should be publishing on a consistent schedule and starting to get a sense of what our audience responds to.
We take the work seriously and enjoy doing it. The team is capable, and everyone here is easy to work with. If that sounds like where you do your best work, we would like to meet you.