Advisor & Fractional Partner for emerging CPG brands.

Here to help you streamline operations and increase revenue.

What I Can Help With

Building a CPG business is hard, and there’s only so much a solopreneur or small team can do on their own. My services are designed to help you skip the trial and error when it comes to generating cash.

I work with you on consistently improving your three most impactful metrics: number of customers, the frequency of their orders, and average order value.

About Me

I have spent the last 14 years consulting for, working with, and founding ecommerce startups with a focus on revenue maximization strategies and operational efficiency for early and growth stage businesses.

Services to generate more revenue for your CPG brand

  • Leveraging my experience, I provide strategic advisory support to help you navigate your unique business challenges, so you can stay focused on execution and capitalize on the most impactful opportunities.

  • As a Fractional Partner, I integrate into your business to drive sustainable growth and operational excellence. With a focus on measurable results, I’ll streamline your operations and unlock new opportunities for increasing revenue.

  • Launching your CPG brand from scratch? I'll help you build a streamlined, high-efficiency operation designed to maximize revenue and minimize friction from day one.

  • Get a custom-tailored strategy designed to boost key revenue metrics and optimize cost savings, driving consistent, long-term profitability for your business.

  • Discover how to create and manage high-performing paid ads with minimal time investment, while achieving or surpassing your current cost per acquisition.

Testimonials

  • "Troy has provided invaluable insights as I navigate the launch of my ecommerce brand. He has deep operational expertise to draw from and takes the time to truly understand the unique challenges I’m facing. I appreciate his pragmatic approach and ability to distill complex problems into a clear tactical roadmap."

    -Leland Fidler

    Founder @ Snappy Puzzles

  • "Troy was awesome to work with and made a huge impact on Seated's business. If you are looking for someone to come in and add value, Troy is your guy. I would absolutely love to work with him again in the future."

    -Brice Gumpel

    CEO & Co-Founder @ Seated

  • "I had such a fantastic experience working with Troy. He is a professional with great experience and profound knowledge. His ability to work around complex issues was incredible. Very reliable and forward-thinking, glad I was able to work with such a talented and inspiring person."

    -Ronel Vargas

    Senior Manager @ Hire Horatio CX

  • "I highly recommend Troy. He is smart, "entrepreneurial", and commits to outcomes no matter the effort required. Troy has a tremendous amount of operational and project management experience, building and executing SOPs, and managing client relationships."

    -Brant Cooper

    CEO @ Moves The Needle